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Marie Hope – Marketing Matters

“Marketing Matters℠ revolutionized my business concept. The program helped me develop what I enjoy the most into an advantage that meets the needs of a niche market. Today, I have a manageable, measurable and lead-generating marketing system.”


Vision in Business
 2014 Professional Women’s Network Nominee
 Small Business Leader of the Year

Marketing Matters

About the Program

Marketing Matters℠ mentoring program links a woman business owner with a team of professionals who are experts in the fields of marketing – strategy, public relations, web development, social media and many more. Working from an established planning system, mentors guide business owners through the development of a marketing plan unique to her business, based on stated goals.

Access to Tailored Experts

Mentors are selected from local consultants, agencies and practitioners and matched to the needs of each woman business owner. Work begins at orientation where participants learn the elements of a marketing plan and mentors begin to assess her situation. Mentoring teams meet monthly, communicate frequently, attend learning events and celebrate the woman business owner’s achievements at a graduation event.

What You’ll Learn

  • How to evaluate your True Situation
  • The attributes of your Unique Brand
  • Your “Right” Customers
  • Your Marketing Strategy’s Tools, Tactics and Techniques
  • How to measure Marketing Effectiveness

Is the Marketing Matters℠ mentoring program for you?

You and your business should meet the following criteria to be eligible to participate:

  • You own 50 percent or more of the company and actively manage it
  • The business has been operational for at least six months
  • Under your management, the business has generated at least $25,000 in revenue
  • If the owner and business meet these criteria, the owner may assign participation in the program to an employee or share participation with a co-owner.

Program Timeline

Applications are accepted during the annual enrollment period October 1 to November 30; the program begins in late January.

Cost: The program fee is $400 (discounted for Chamber members). Acceptance into the program includes a $100 deposit due with the application and payment of the balance of the program fee before the program begins. The program fee may be deducted as a business expense.

To Apply

To apply, please download and submit the following application (fillable PDF format).  Applications will be considered complete upon receipt of the $100 deposit. Please email a check to:

Pat Blanchard
Jacksonville Women’s Business Center
3 Independent Drive
Jacksonville FL 32202
Phone: (904) 366-6640

Download the Application

For information, email Pat Blanchard or call her at (904) 366-6640.

Please see the calendar for specific program deadlines and dates.

Are you interested in being a mentor for Marketing Matters?  Click here to download and mentor application.




The JAX Chamber Foundation, a 501(c)(3) non-profit organization, was founded in 1978 and serves Northeast Florida in funding workforce development, leadership and entrepreneurial education programs in support of long-term regional prosperity.


JAX Chamber Foundation
3 Independent Drive
Jacksonville FL 32202
(904) 366-6633



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JAX Chamber Foundation
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