Women business owners and leaders share success stories on how our small business classes and business counseling services empowered them

Rachel Wall, Do Good Beauty

Rachel Wall sought the expertise of JAX Chamber & JWBC programs to help craft the language of their capability statement to attract potential investors.

``The people in JWBC and additional Chamber services are really good people, and their intentions are pure and genuine,`` said Wall. ``Their support system is a huge thing for our community. They did not have that where I came from.``

Tia Coleman, I Am The Prize LLC / The Sweetest Sisters

Tia Coleman said “Venture Leadership gave me confidence to delegate more, communicate more effectively with my team and strategize better with my team to come up with new ideas and implement them. They talked about innovative thinking, creating a winning work culture and sharing your stories to make an impact on others.”

Laurie Lee, The Legal Department for Service Professionals

A business attorney for nearly 20 years, and owner of her own innovative law firm for seven years, Laurie Lee has had significant success in helping clients protect their businesses. When she was invited to participate in Jacksonville Women’s Business Center’s (JWBC) pilot program introducing cryptocurrency concepts early this year, she was skeptical and somewhat uninterested. JWBC persisted, she agreed, and now she’s all in. Lee is already implementing practices she learned from the course in her business.

Dionne Wellington, Icecapade Frozen Treats

Wellington started taking classes at JAX Chamber, after a friend's suggestion in 2018.
“I did not know one thing about business until I came to Jacksonville and connected with JAX Chamber and the JWBC,” Wellington said. “I did not know the terminology or what a business plan or business model were. They provided a wealth of information. I am so grateful for them.”

Terry Hoffmann, Hoffmann Coaching

Hoffmann became involved with the JWBC when it was created in 2004 to advance the success of women entrepreneurs at every stage of business development. Four years later when she founded Hoffmann Coaching, LLC, she took advantage of JWBC’s educational and networking opportunities to help start a company that saw double-digit growth each of the first five years despite its launch during a recession.

Joani Maskell, Swimming Safari Swim School

Maskell, owner and founder of Swimming Safari Swim School, has been teaching swimming since she instructed neighbor kids in her family’s back yard pool as a preteen in her native New York. Her professional achievements have certainly prevented countless disasters by sharing skills that save lives.