Women business owners and leaders share success stories on how our small business classes and business counseling services empowered them

Laurie Lee

Laurie Lee, The Legal Department for Service Professionals

A business attorney for nearly 20 years, and owner of her own innovative law firm for seven years, Laurie Lee has had significant success in helping clients protect their businesses. When she was invited to participate in Jacksonville Women’s Business Center’s (JWBC) pilot program introducing cryptocurrency concepts early this year, she was skeptical and somewhat uninterested. JWBC persisted, she agreed, and now she’s all in. Lee is already implementing practices she learned from the course in her business.

Dionne Wellington, Icecapade Frozen Treats

Wellington started taking classes at JAX Chamber, after a friend's suggestion in 2018.
“I did not know one thing about business until I came to Jacksonville and connected with JAX Chamber and the JWBC,” Wellington said. “I did not know the terminology or what a business plan or business model were. They provided a wealth of information. I am so grateful for them.”
Dionne Wellington photo
Terry Hoffmann

Terry Hoffmann, Hoffmann Coaching

Hoffmann became involved with the JWBC when it was created in 2004 to advance the success of women entrepreneurs at every stage of business development. Four years later when she founded Hoffmann Coaching, LLC, she took advantage of JWBC’s educational and networking opportunities to help start a company that saw double-digit growth each of the first five years despite its launch during a recession.

Joani Maskell, Swimming Safari Swim School

Maskell, owner and founder of Swimming Safari Swim School, has been teaching swimming since she instructed neighbor kids in her family’s back yard pool as a preteen in her native New York. Her professional achievements have certainly prevented countless disasters by sharing skills that save lives.
Joani Maskell

Read more about how we are celebrating our local enterprising women and their successes.